Thursday, April 27, 2006

Amp'd Goes Surfing

Los Angeles-based MVNO Amp'd Mobile continues to sign up additional content providers, saying yesterday that it is simulcasting the Body Glove Surfbout finals to its subscribers. Amp'd Mobile said yesterday that it will simulcast the event to its subscribers mobile phones, and at the same time launch a service that will allow mobile subscribers to get access to nineteen live wave cameras at major surf breaks. Amp'd is targeting the youth market with its branded, cell phone surface, and this is the latest deal the company has inked with a content provider. Amp'd is hoping that youth oriented content around action sports, music, and other trendy areas will attract subscribers to its cell phone brand.