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Demand Media Taps Author For New Site

Santa Monica-based Demand Media has tapped author Allana Baroni for a joint venture, GetSocial.com, a website that will showcase Baroni's work using Demand Media's web platform. The firm said today that the new site is a result of an alliance between portfolio site eHow.com and Baroni. eHow is a web site that provides expert and user-generated advice and information on a wide range of topics. Baroni is author of "Flirtini: A Guide To Mixing and Mingling".