Monday, October 20, 2008

Valueclick Sells AdVault, Inkjet Ops

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. According to the filing, the firm sold its AdVault software, which is used for production, finances, media planning and buying for advertising agencies, to MediaBank LLC. The firm also said it sold its inkject e-commerce business to an undisclosed buyer. The amount of the deals totaled $18M, according to ValueClick. Separate amounts for the sales were not disclosed. ValueClick said it retains its Mediaplex online advertising technology businesses.