Wednesday, September 16, 2009

3ality Inks 3D Production Deal

Burbank-based 3ality Digital is ramping its efforts in the 3D entertainment market, saying that it has inked a deal with digital entertainment distribution firm Cinedigm Digital Cinema Corp. on a number of 3D entertainment projects. According to 3ality, which develops 3D camera rigs and related technology, said they will introduce a minimum of eight projects in the next 24 months. The two firms worked earlier this year on the 3D broadcast of the University of Florida Gators and the University of Oklahoma Sooners, on January 8th. Financial details of the new projects was not disclosed. 3ality produced the concert film U2 3D, among other projects.