Thursday, February 4, 2010

Rotohog Signs NASCAR

Los Angeles-based RotoHog, the fantasy sports game development firm run by Kelly Perdew, said Thursday that the firm has entered into a strategic partnership with NASCAR.COM. According to Rotohog, it will build a fantasy exchange game for the sports brand, starting in February with the NASCAR Sprint Cup Series at Daytona. Financial details of the deal were not disclosed. RotoHog has been developing white-labeled, fantasy sports games for a number of major clients, including NBA.com, Sporting News, Military.com, The Los Angeles Times, and others.