Tuesday, February 8, 2011

Mattel Partners With Stardoll

El Segundo-based toy maker Mattel has inked a licensing agreement with online fashion game maker Stardoll, Stardoll announced today. Stardoll runs an online fashion virtual world for teen and tween girls. Financial details of the licensing deal were not disclosed. Stardoll said that the deal will take the Stardoll brand from the virtual into the physical world, with first products to become available in autumn of this year. Stardoll is backed by Sequoia Capital and Index Ventures, and is based in Stockholm, Sweden.