Monday, March 14, 2011

Total Immersion Shows iPad 2 App

Los Angeles-based Total Immersion, the developer of augmented reality software, said today that it has launched a new application for the iPad 2, Apple's new tablet computer. Total Immersion said its first app, AR Magic Mirror, allows users to try on virtual hairstyles, glasses, and accessories. The app uses facial recognition to identify users, and to apply virtual 3D enhancements. The firm said the new app will be free on iTunes, although the app is not yet listed. Total Immersion said the new software is powered by its augmented reality platform. The company's platform is used by third party developers, advertisers and marketers, and others, to develop interactive applications combining live, video images with computer generated effects and graphics.