Wednesday, March 23, 2011

PostRelease Becomes SponsoredContent

Long Beach-based PostRelease, a provider of a product which allows marketers to insert sponsored posts into online forums, said yesterday that it has rebranded itself as SponsoredContent. The firm, which is backed by Signia Ventures, is headed by Justin Choi, who also runs digital marketing firm Cie Studios. PostRelease said its product automatically matches videos, product announcements and special offers to online forum discussion sites.