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FindTheBest Rolling Out Badges

Santa Barbara-based FindTheBest.com, the online search and ranking site headed by former DoubleClick founder Kevin O'Connor, is launching a new "badge" program on the site Wednesday, which it says will help show the best products and services rated by its experts. The site said that it will allow companies to show a badge when they are ranked among the top 10 highest rated products and services on the site. The badges include the best ski resorts, luxury resorts, motorcycles, airports, headphones, and a slew of other categories. FindTheBest said the badges are based on an Expert Rating, which reflects a weighted compilation of scores from the most trusted valuation sites. FindTheBest provides an online site letting users see ranking on the best products and services.