Top News

Jessica Alba's The Honest Company Scores $27M




Online, eco-family products company The Honest Company, started by celebrity Jessica Alba and Los Angeles e-commerce master Brian Lee, said late Friday that it has raised $27M in funding. The funding was led by General Catalyst, Lightspeed Venture Partners and Institutional Venture Partners (IVP). The retailer is offering up subscription e-commerce products focused on parents, including diapers, wipes, baby bath, skin care, and home cleaning products. According to The Honest Company, the funding will go towards accelerating growth and developing its products and brand. The new venture is the latest to tie a celebrity with Brian Lee, whose last ventures were ShoeDazzle (with Kim Kardashian) and LegalZoom (with Robert Shapiro). More information »


 

Related Companies:

Related Stories

Marketplace


 

 

Latest Headlines

Browse Issues

 
 

Keep up with all of the latest Southern California high tech news via email (it's free!)



or Cancel