Wednesday, May 9, 2012
Adconion Rolls Joost Into Smartclip
Adconion Media Group, the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. Adconion said the move will help launch smartclip into the U.S. Joost had been spun out of Adconion into a new, independent firm in Santa Monica in January of 2011. It's unclear how the move affects Adconion's operations in Los Angeles, which had been in hiring overdrive last year.