Monday, November 26, 2012

Greycroft Partners Raises $175M For Third Venture Fund

One of the more active venture capital firms in Los Angeles, Greycroft Partners, said today that it has closed a $175M, third fund, Greycroft III. The venture firm said its LPs include JP Morgan, BlackRock Private Equity Partners, Fairview Capital, and Invesco Private Capital, along with Hall Capital, Hamilton Lane, Greenspring Associates, and Cambridge Associates and a number of foundations and educational institutions. Greycroft is split between Los Angeles and New York, and has invested in such local companies as uSamp, AdLy, HipSwap, GameSalad, Scopely, Steelhouse, and Viddy, just to name a few. The company said Greycroft III will follow the same strategy as its prior two funds, focusing on B2B and B2C Internet and mobile companies, with an emphasis on smaller, Series A rounds. Greycroft's efforts in LA are headed by Dana Settle; the firm's venture partners also include Amplify LA's Paul Bricault.