Wednesday, May 1, 2013

The Trade Desk Debuts Real Time Bidding On Video Ads

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. The Trade Desk, headed by Jeff Green, said the new video support adds pre-, mid-, and post roll video, 15-, 30- and 60-second inventory, and companion banners. The Trade Desk develops a platform used by advertising buyers to manage their online advertising campaigns.