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Yamibuy Rounds Up $10M For Asian American Ecommerce

City Of Industry-based Yamibuy, an online e-commerce startup selling Asian snacks, cookies, candy, instant food, tea, and more, aimed at Asian American consumers, has raised $10M in a Series A funding, the company said on Monday. The funding was led by GGV Capital, and also included New Oriental Education & Technology Group and K2VC. The startup, led by founder and CEO Alex Zhou, said that Hans Tung of GGV Capital has joined the company's board. Yamibuy said the funding will allow it to better serve its customers, bring in more products and improve the overall customer experience.