Funny or Die Partners With Klout

Los Angeles-based Funny Or Die, the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. According to the two, Funny or Die has become the exclusive comedy publisher offering Klout Perks awards. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". The two said that they will work together with brand advertisers to produce custom campaigns targeted at influential social web participants.