Friday, July 25, 2008
Gateway Dumps Direct Efforts
Irvine-based computer manufacturer Gateway said Friday that the firm is moving to a 100 percent, indirect sales model. The firm said it will discontinue phone and online sales of its desktop PCs and notebooks. The move follows the purchase of Gateway by Acer in August of 2007; Gateway attributed the move to "better align" with Acer's indirect model. Gateway's products will be available from retailers, channel partners, as well as online retailers. The firm's products are sold through Best Buy, Circuit City, CompUSA, Costco, HSN, Newegg, Tiger Direct, Office Depot, OfficeMax, Wal-Mart and others.