Geico Sues Overture, Google On Trademarks

Insurance firm Geico has sued Pasadena-based Overture Services ( and search engine Google over the use of its trademarks in sponsored search results, reports CNET. Geico claims the two have infringed on its trademark rights and have caused confusion in the marketplace. Geico is looking for damages and is seeking and injunction against the two company's use of its trademarks in its search engine advertising.