Gemstar-TV Guide Adds Personalization Tools

Los Angeles-based Gemstar-TV Guide International said today that it has launched a new set of cross-platform personalization tools, under the name "My TV Guide". The firm said that its technology will allow viewers to see programming guides based on their favorite celebrities and sports teams, and based on the most relevant shows for the viewer. The technology, which it will license to distributors, is expected to be rolled out later this year. Other features will include ability to schedule records from a laptop remotely while traveling and connectivity to cell phones.