TOP NEWS Launches Product Discovery Site, Backed By $1M In Funding

Santa Monica-based, a new startup founded by Jake Gold and Steven Fruchter, has launched, looking to help users make product purchase decisions. According to the firm, it has raised $1M in seed funding for its efforts, which the firm's founders says solve the same problem for products as Yelp and TripAdvisor do for local services and travel. offers up an online site where people can search for and read reviews on products, including electronics, automotive products, beauty, and more. The site allows users to vote up and down products, follow questions and users, awarding and ranking questions and users by their votes.