Tuesday, October 25, 2005
GoldPocket Ties Into Weight Loss TV Series
Los Angeles-based mobile content firm GoldPocket Wireless has tied into The Biggest Loser, NBC's weight-loss reality series. GoldPocket will power a subscription service based on the show. The service will provide "best of" tips from the show, diet hints, and workout facts as part of a paid subscription service. NBC will use GoldPocket's content management and distribution platform for the service. GoldPocket Wireless provides mobile content and software targeted at television and other media.