Goodreads Launches Follow Feature

Los Angeles-based Goodreads, the online social networking site focused on book readers, told its users today that it has launched a new feature similar to Twitter's "follow." According to Goodreads, the new feature allows members of the site to follow updates of people they admire, without marking them as friends. The firm said the new feature allows users to see updates of books, what books people are reading, and reviews. Goodreads is backed by angels; its investors include people such as Michael Jones, now COO of MySpace, and formerly founder of Userplane.