GoodThreads Powers Susan G. Komen for the Cure Los Angeles

Los Angeles-based GoodThreads, the new, social good startup started by Brandon Hance, is powering an event for the Susan G. Komen for the Cure, Los Angeles County group's upcoming March event, according to the local nonprofit. The Susan G. Komen nonprofit said that the Walkers / Runners of the Race for the Cure Los Angeles County, being held on March 24th, will use GoodThreads technology to allow supporters of the event to create their own custom t-shirts, hats, bags, water bottles, and other items. GoodThreads allows users to create their own customized merchandise, while also benefiting the nonprofit. According to the Susan G. Komen Los Angeles County Affiliate, it will partner with GoodThreads to help increase donations, engage supports, and ultimately raise breast cancer awareness.