Google Reports AdSense Revenue Split

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements. Google said that the revenue split has not changed since 2003, when it launched Google AdSense. Google acquired the AdSense technology from its buy of Santa Monica-based startup Applied Semantics in April of 2003.