Gorilla Nation Gets Xbox Game Win

Santa Monica-based online advertising rep firm Gorilla Nation has scored a win for the promotion of a new Xbox game called Fable 2. According to Gorilla Nation, it is in an international partnership to promote the Fable 2 video game, and has created a custom widget that is being deployed throughout the UK, United States, and Canada. Financial terms of the deal were not disclosed. The win came through media agency Universal McCann Interactive. Fable 2 is a property of game developer Lionhead Studios, published by Microsoft.