Wednesday, October 29, 2008
Gorilla Nation Piles On Another Canadian Win
Los Angeles-based Gorilla Nation, which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. According to Gorilla Nation, the firm will handle advertising inventory for Retuers.ca, the international news agency's Canadian site, as well as inventory for traffic coming from Canada to Reuters main site, Reuters.com. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory. Financial impact and details on the customer win were not disclosed. Gorilla Nation is backed by Great Hill Partners.