GotCast Launches Private Label Offering

Los Angeles-based GotCast, the online talent casting site, said Thursday that it has launched its private label, social media contest product. The firm said the new MediaBlastr platform has powered digital campaigns from such brands as Sony Playstation, Mercedes-Benz, Dove, NBC, E! and Hautelook. Pricing on the new product was not announced. GotCast said it has added new employees in Los Angeles and Ohio to support the new MediaBlastr offering.