GoTV Networks Teams With Tide On Online Content

Sherman Oaks-based GoTV Networks, a producer of mobile content, said Tuesday that it has launched a new, original programming series in conjunction with Tide laundry detergent. GoTV said that the series, Crescent Heights, will be featured on both Tide's web site and GoTV's broadband and mobile offerings. Terms of the deal between GoTV Networks and Tide were not disclosed. GoTV Networks develops programming specifically made for mobile devices, and is funded by Bessemer Venture Partners, Charles River Ventures, and Motorola.