GraphEffect Takes On Twitter Ads

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digitas, helps brands to make the most of their Promoted Tweets and Promoted Accounts. GraphEffect did not disclose pricing on the new offering. The firm is venture backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company was co-founded by Clark Landry and James Borow. Landry is known for founding TagWorld, which he sold to Viacom, and also was a founding investor in Adconion Media Group and Traffic Marketplace.