GraphEffect Ties Into Facebook Partner Program

Santa Monica-based GraphEffect has become an official partner of Facebook, the firm said this week. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners. GraphEffect develops marketing analytics tools which tap into the world of social networking and media. GraphEffect is venture backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures, Baroda Ventures, DFJ Frontier and Siemer Ventures.