Greenlight Wireless Inks PPC Deal With MIVA

Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consumers accessing mobile sites using its services will see MIVA's Pay-Per-Click ads. Financial details of the deal were not disclosed. Greenlight Wireless operates Skweezer, a free service which reformats web pages into mobile format for cell phones and PDAs. The firm also operates a mobile advertising network for publishers delivering mobile sites.