Greentoe Launches Ecommerce Marketplace, a new online e-commerce marketplace, wants to let consumers set their own pricing for electronics products. The Los Angeles startup said it has launched a site which lets users set their own price on cameras, TV, home audio equipment, and other consumer electronics, letting them propose prices they will pay for those items and letting retailers big on those offers. The new company is led by Joe Marrapodi, who was most recently Vice President of Digital at LBI Entertainment, and also served at Intermix Media, according to his biography. The firm's co-founder is Andrew Kurland, who was previously at Deloitte Consulting.