Greycroft Raises $200M For New Venture Fund, Greycroft IV

In what is good news for Southern California's venture backed startups, one of the region's most active investors, Greycroft Partners, has raised $200M in its fourth fund. Greycroft said it just closed Greycroft IV as of today, bringing its total under management to $800M. Greycroft says it now has 20 people, split between New York and Los Angeles. Greycroft has invested in such local companies as Maker Studios, Awesomeness TV, Epoxy, GameSalad, Moonfrye, Nativo, Saatchi Art, Scopely, Seedling, Sometrics, Steelhouse, Thrive Market, Whipclip, and others.