Guidance Names New Marketing VP

Marina Del Rey-based Guidance, which helps brands and retailers build online websites and apps, said Monday that it has named Jeff Hererra as its new Vice President of Marketing and Channel Development. Hererra was previously Head of Partner Marketing at Magento. He also has served at Visa. Guidance says it has helped such brands as Foot Locker, Johnny Was, Relax the Back, TOMS Shoes to create their websites and apps.