GumGum Expands In-Image Ad Deal With Publisher

Santa Monica-based image advertising technology developer GumGum is in a deal, which will bring its in-image ads to publications In Touch Weekly, Life&Style, J-14, Closer Weekly, Woman’s World, Twist, and M Magazine, according to the company. The deal is part of an expanded partnership with publisher Bauer Xcel Media. Financial details of the deal were not disclosed. GumGum's technology is being used to place contextually-relevant ads over the images in those online publications, including across regular images, in galleries, and across slideshows. GumGum's in-image ad format introduces advertisements within photos and pictures which are published online, using image recognition and other technology to match up those ads to be relevant to the content.