GumGum Expands To Canada In First International Deal

GumGum, the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. GumGum, which is run by Ophir Tanz, said the deal with Oboxmedia will bring its in-image ads to more 40 websites in the online entertainment area targeted at Canadians. GumGum's technology targets and shows advertisements within images on a publisher's website.