GumGum Inks Deal With Newscom

Santa Monica-based GumGum, a venture-backed firm which develops technology for licensing content and images online, said Monday that it has partnered with photo provider Newscom. According to GumGum, it will enable publishers to license content from Newscom via pay-per-use and ad-supported licensing. Financial terms of the deal were not disclosed. Newscom is an aggregator of editorial and creative photos, graphics, and illustrations, used in newspapers, magazines, and other publications. GumGum is backed by First Round Capital and Crosscut Ventures; the firm counts publishers Gawker Media and MTV as customers, and says it now is tracking over 1 billion views of its assets per month.