GumGum Names Schraeder COO

GumGum, the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm's VP of Finance, to Chief Operating Officer, to head up the firm's internal operations, business development, and finance. Schraeder has been at GumGum since November of 2011, when he joined as VP of Finance; he previously had been at RealD, as part of the original start-up team there. Schraeder also has served at Verifi and KPMG, LLP.

GumGum's in-image advertising serves up advertising within photos embedded on a publisher's sites; those ads typically show up when a user mouses over an image they like, allowing them to click to another site or view additoinal related content. GumGum is backed by NEA, GRP Partners, First Round Capital and Crosscut Ventures.