Tuesday, April 10, 2018

GumGum Sports Adds Former NBC Executive As Sales Head

Santa Monica-based GumGum Sports, which is using computer vision technology for sports media valuation, said Monday that it has named a former NBC and ESPN executive as its new VP of Sales. According to GumGum Sports, Ian Partilla has been named as Vice President of Sales, and will head up its global sports revenue efforts. Partilla was most recently Vice President of Sponsorship Strategy at NBC's Golf vertical, and also served at NBC Sports Ventures, Dew Tour, Red Bull Signature Series, Spartan Race, and Pro Motocross. Partilla also served at Disney, ESPN Media, and X Games. GumGum Sports said Partilla will be based in Denver. GumGum launched a division specifically focused on applying its technology to sports back in October of 2016.