Monday, August 13, 2018

GumGum Sports Wins Maui Jim Maui Invitational

Santa Monica-based GumGum Sports, which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year. According to GumGum Sports, the deal--made with marketing, events and public relations agency KemperLesnik--will apply its computer-vision capabilities to measure media value for that tournament's sponsors, across television, streaming, and social media. Financial impact of the win was not announced.