Heard Takes On Social Sharing, Networking

Santa Monica-based Heard, a startup developing social sharing and networking software for iOS, Android, and the desktop said this week that it has launched a brand new "social exchange" software product aimed at letting people share and exchange content online. The company was co-founded by Dave Vronay (CEO) and Ruben Kleinman (CTO), who previously spent time at Netflix developing that company's movie classification and matching system. Heard said that its software revolves around "badges" earned for verified facts about users such as where they work, industry expertise or association memberships, and allows users to remain completely anonymous if they wish. Heard is implementing many techniques reminiscent of Netflix's content recommendations engine into social data and community.