Wednesday, November 14, 2012

HelloInsights.com Decodes Pinterest, With Backing Of Science Inc.

Social media marketers looking to figure out what works--and what doesn't--on Pinterest.com have mostly been going on their gut. But, not for long. The newest startup out of Los Angeles startup incubator/studio Science, Inc, HelloInsights.com, is looking to decode the secrets behind popularity and effectiveness of posts on the popular "pinning" site. HelloInsights launched today, using its own proprietary algorithms to figure out who are the most effective pinners, track popular items, and help brands figure out the best to reach out to users on Pinterest. HelloInsights is based on technology acquired earlier this year by Science Inc. from PinPuff, a developer of PInterest analytics tools. As part of the launch, HelloInsights said that Science Inc. has made an investment in the firm; no details of that investment were announced.