HitFix Heads To The Big Screen With Theater News Deal

Los Angeles-based online entertainment site HitFix, which is headed by Jen Sargent, is in a new deal today which will bring the company's entertainment news to theaters. HitFix and NCM Media Networks, which provides integrated media to consumers in U.S. movie theaters, said they are in a strategic relationship to bring entertainment news to theater screens. The content will appear on NCM's FirstLook pre-show program, those 30-second, short films show ahead of a movie in theaters. The two said that the "HitFix Big Story" will feature entertainment and pop culture news content each week. Financial details of the deal were not announced.