Tuesday, April 17, 2012
HomeMint, with Justin Timberlake, Takes On Home Fashion
Santa Monica-based BeachMint, the social commerce firm headed by Josh Berman, has launched yet another celebrity e-commerce site--this time, HomeMint.com, a home fashions site launched in conjunction with Justin Timberlake and interior designer Estee Stanley. According to BeachMint, the new HomeMint site will offer up curated home goods and accessories, plus art and photography. Similar to BeachMint's stable of other sites, HomeMint will offer up its products only to members, who will pay a low monthly fee to gain access to members-only products and prices. The new site is the fifth, celebrity-plus-ecommerce site started by BeachMint; the firm's other sites are JewelMInt (Kate Bosworth), StyleMint (Mary-Kate Olsen and Ashley Olsen), BeautyMint (Jessica SImpson), and ShoeMint (Rachel Bilson).