The love affair between Los Angeles startups combining e-commerce and celebrity continues unbated today, as a new, Santa Monica-based startup headed by actress Jessica Alba--and backed by Brian Lee, the founder of LegalZoom and ShoeDazzle--unveiled itself to the world. The Honest Company says that it will provide eco-friendly products such as diapers, bath and skin products, and household cleaning products to subscribers via a monthly subscription, following the popular model pioneered by ShoeDazzle. Details of the business and its relationship to ShoeDazzle have not been revealed.
Top NewsWednesday, January 25, 2012
Honest, Founded by Jessica Alba, Takes On Baby Products