Thursday, January 12, 2012
Hulu: $420M In Revenues, 1.5 Million Paying Subscribers
Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 million paying subscribers to Hulu Plus. According to Kilar, the firm now expects that Hulu Plus will account for more than half of the site's overall business by later this year. Kilar disclosed the numbers in a blog post summarizing the firm's 2011. Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service. Kilar also said as a result, it is able to pay content owners approximately 50 percent more in content licensing fees per subscriber, compared to anyone else in the online subscription market.