Hulu Plans Super Bowl Push

Los Angeles-based Hulu said Tuesday that it is planning a big push of its Hulu Plus subscription service, with a Super Bowl XLVI advertising campaign. The new campaign--a spin on its 2009 Alec Baldwin ad--features actor Will Arnett and the Hollywood sign, plus the hashtag "mushymush". Hulu did not say how much it is spending on the advertisement, which is due to air during the Super Bowl XLVI this weekend. The firm has already posted a teaser ad on its own, Super Bowl advertising section of its site.