Hydra Names Director

Beverly Hills-based Hydra, which operates a cost-per-action (CPA) advertising network, said Monday that it has named Michelle Andino to Director of Campaign Management, as part of a new department focused on campaign management. Andino has been at Hydra for the last five years. The firm said the new department will provide a "more strategic" approach to maximizing campaign performance for its advertisers. The move is part of the firm's efforts to clean up its ad network an increase the quality of its affiliates.