Monday, April 20, 2009

Hydra Partners On Page Optimization

Los Angeles-based Hydra, an online advertising network, announced this morning that the firm has partnered with OnDialog, a firm focused on marketing optimization programs. According to Hydra, the deal will give it access to landing page optimization technology from SiteTuners, to help the firm's clients see better conversion rates on their advertising campaigns. Hydra said the partnership will allows its clients to use both OnDialog's landing page creation tools and SiteTuner's optimization tools. Hydra operates a cost-per-action (CPA) advertising network, where advertisers are only charged when a customer is acquired through its advertising efforts.