Hydra Partners With Brand Monitoring Firm

Beverly Hills-based Hydra, which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will be used to detect unauthorized bidding on branded and select keywords on Google, Yahoo, and Bing. Financial details on the business deal was not disclosed. BrandVerity's PoachMark service lets companies know when people are using their trademarks in their search engine marketing; typically, this is used to pull up a competitor's ad when people are searching for a brand name.