ID Analytics Enhances Products

San Diego-based ID Analytics, a provider of software used for detecting identity fraud and risk, disclosed today that the firm has added a new family of products focused on tapping information not found in typical public records or credit bureaus. According to the firm, its new ID Network Attributes products use information such as names, addresses, dates of birth, reported identity fraud, and other information to detect possible identity theft. The information is used by financial institutions, banks, and others. ID Analytics is venture backed by Investor Growth Capital, Canaan Partners, Trinity Ventures, and Mission Ventures.